Brand design in Newcastle built on strategy.

Graphika is a Newcastle branding studio. We create logos, brand identities and style guides that reflect your expertise, win trust and support your next stage of growth.

Branding for Newcastle and Hunter businesses

Brand design is more than a logo. It's the strategy, identity and consistency that decide how clients, referrers and staff see your business before you say a word.

Graphika started in Newcastle, NSW in 2009. Since then we've worked with hundreds of small and medium businesses, government departments and corporates, helping them move from a brand they've outgrown to one that matches the business they run today.

Looking for a branding agency in Newcastle that treats strategy, design and your website as one job? That's how we work. Every project starts with your ideal clients and goals, so the finished brand has a reason behind every choice.

Branding packages

Logo Start-up Package

AUD$ Ask for pricing

A clean, professional identity designed to help you show up with confidence and consistency from day one.

  • Two logo concepts, two distinct directions, from which you finalise one
  • Final logo suite delivered in multiple formats
  • Brand style sheet: fonts, colour palette and logo usage guidance
  • Logo Uses Sheet showing which logo to use where
Most popular

Logo Signature Package

AUD$ Ask for pricing

A complete brand system built on strategy, designed to align your business with the level you're stepping into next.

  • Everything in the Start-up Package, plus:
  • Brand strategy discussion on direction, ideal client and goals
  • Brand application direction for digital platforms and marketing material
  • Full brand style guide that keeps your brand consistent
  • Business card and letterhead templates

Brand Custom Package

Tailored to you Let's chat

A tailored package built around what your business needs, combining your brand, website and marketing materials.

  • Brand Strategy and Naming
  • Logo & Identity Design
  • Full Style Guide
  • Website Design and Development
  • Business Cards & Letterhead
  • Banners & Signage
  • Social Media Templates
  • and more

How our branding process works

  1. 01

    Book a call

    We talk through your business and work out whether you need a new logo, a refresh or a full brand.

  2. 02

    Strategy first

    Your ideal clients, goals and what sets you apart, so design decisions have a reason.

  3. 03

    Identity system

    Logo concepts, then colours, fonts and a style guide that keeps everything consistent.

  4. 04

    Roll out

    Stationery, signage, templates and your website, so the brand works everywhere your clients meet you.

Curious about the thinking behind it? Read what happens before we design anything, or see what you're really paying for when you invest in branding.

Melissa Horvat, Graphic Designer and Brand Specialist in Newcastle 29+ years of design experience

Nice to meet you, I'm Melissa.

I'm Melissa, Director and professional graphic designer. Branding with Heart is our tagline because YOU are at the heart of everything we do at Graphika. Graphika was started in Newcastle, NSW in 2009 and is now an award-winning agency that has worked with hundreds of small and medium businesses, government departments, and corporates.

Find Out More →

Featured, seen & heard in:

HerBusiness, Everymind, BNI, Newcastle Herald, ABC Radio, Hunter Business Review, Newcastle Business Club

Branding questions, answered

How much does branding in Newcastle cost?

It depends on where your business is at. We offer a Logo Start-up Package, a Logo Signature Package and a tailored Brand Custom Package. Pricing is shared after a short conversation so the scope fits your business. Download our rebrand pricing guide for a clear picture of what drives cost, or book a consultation and we'll recommend the right starting point.

What is the difference between a logo and a brand identity?

A logo is one part of your brand. Brand identity design covers the logo plus colours, fonts, imagery, tone of voice and the rules for using them. The Signature Package adds brand strategy and a full brand style guide so everything stays consistent as you grow.

How long does a branding project take?

Strategy and identity usually take about 6–8 weeks, depending on scope and how quickly feedback comes back. If you also need a website, we give you a clear timeline in your proposal before anything starts.

What does the branding process involve?

We start with a conversation about your business, your ideal clients and your goals. From there we develop logo concepts, refine one direction, build your colours, fonts and style guide, then apply the brand to the things you actually use, such as stationery, signage and your website.

Are you a branding agency or a single designer?

Graphika is a Newcastle branding and graphic design studio led by Melissa Horvat, a professional graphic designer with over 29 years of experience. Strategy, design and website development sit under one roof, so nothing gets lost in translation.

Do you work with businesses outside Newcastle?

Yes. We're based in Newcastle, NSW and work with clients across the Hunter, Australia and worldwide. Strategy sessions and reviews happen by video call.

We'd Love to Hear from You!

Book a Brand Consultation →