Australian Paralympic Committee

The challenge

We worked with the Australian Paralympic Committee to come up with a fundraising idea for the Tokyo 2020 Paralympic Games. It was during COVID, and social distancing meant there would be no spectators, so the fundraising needed a way to happen online.

The solution

Our solution was the Virtual Seat campaign, so fundraising could happen online while there were no spectators at the Games.

How we helped

• Creative for the Virtual Seat campaign
• Fundraising collateral
• Flyers
• Billboards
• eNews
• Website graphics
• Graphics for Channel 7 during the Games

The result

The Virtual Seat campaign became the biggest and most successful fundraising campaign in the Australian Paralympic Committee's history, raising over $1.5 million for Paralympians and changing history for athletes.