Starting a business means making a hundred decisions at once. Somewhere near the top of the list is: “What do I actually need to look credible?”
For most new businesses, the answer is simpler than you think. A professional logo, a clear visual direction, and somewhere online to send people.
That’s exactly what our Start-up Packages are designed to give you.
What Is a Start-up Package?
Our Logo Start-up Package is a clean, professional identity designed to help you show up with confidence and consistency from day one. It isn’t a full brand strategy. It’s the strong, simple foundation you build on.
It includes:
- Two logo concepts, in two distinct directions, from which you finalise one
- A final logo suite in multiple formats, including primary and secondary logos, an icon or pattern, and versions for social, uniforms and signage
- A brand style sheet with your fonts, colour palette and basic usage guidance
- A Logo Uses Sheet showing which logo to use where
In other words, everything you need to stop guessing and start showing up consistently.
Why It Matters
Your logo is the first signal of credibility your audience sees.
Before anyone reads your service descriptions or sees your pricing, they’ve already decided whether you look like someone they can trust. A start-up package matters because it:
- Builds trust quickly. A professional identity tells people you take your business seriously.
- Creates consistency from day one. Fonts, colours and logo versions are decided once, so everything you make looks like it belongs together.
- Saves you from paying twice. A DIY logo often has to be redone once the business grows. Starting properly is usually the cheaper path.
- Gives you something to build on. When you’re ready for brand strategy, the Logo Signature Package picks up where the Start-up Package leaves off.
Who Is It For?
The Start-up Package suits business owners who:
- Are launching a new business and need a professional logo
- Want to move away from DIY or inconsistent branding
- Need a simple, clean identity to get started
- Aren’t quite ready for a full brand strategy
Not sure whether a logo is enough for where you are right now? Book a Brand Consultation and we’ll help you work out what makes sense.
The Missing Piece: Somewhere to Send People
Here’s what I see often. A new business gets a beautiful logo, prints the business cards, sets up Instagram… and then someone says, “Do you have a website?”
A logo needs a home. When someone hears about you and looks you up, they should land somewhere that shows who you are, what you do, and how to get in touch.
For a new business, that doesn’t have to be a big, complicated site. A landing page style website is often exactly right. It’s one focused page that explains what you offer and makes it easy to enquire.
Our Essentials website package is built for this, and includes:
- A landing page style website
- Mobile-first responsive design
- An easy-to-edit CMS, so you can update it yourself
- On-page SEO foundations
- Contact, map and enquiry forms
- Links to your social media
Why Bundle the Logo Package With a Landing Page?
You can absolutely do these separately. But doing them together can save you time, effort and a lot of back and forth.
- It’s designed as one thing. Your logo, colours and fonts are chosen knowing exactly where they’ll live, so the website feels like a natural extension of your brand rather than a retrofit.
- One designer, one conversation. You explain your business once. No briefing a second supplier, and nothing lost in translation between your logo and your website.
- No brand audit needed. When we build a website for an existing brand, we start with a quick brand audit. When we’ve created the brand ourselves, that step is already done.
- A faster path to launch. You’re not waiting for your logo to be finished before you can even start on the website. Most Essentials sites launch in 4–6 weeks.
- Room to grow. Start lean now, then move up to a Professional website or the Signature Brand Package when your business is ready for it.
Because every business is different, bundle pricing is tailored to you. Get in touch and we’ll put together a quote for the logo package and landing page together.
Final Thought
You don’t need a huge budget or a ten-page website to start well. You need to look professional, be consistent, and make it easy for people to find you.
A Start-up Logo Package gives you the first two. A landing page website gives you the third. Together, they give you a business that’s ready to be taken seriously from day one.
Explore our branding and logo packages or our website packages, or contact us at Graphika and we can help. https://graphika.com.au/contact
